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Full-Time

Senior Sales Associate

Berkhamsted, Herts

About the role

As a Senior Associate, you’ll play a pivotal role in driving property sales and lettings while delivering an outstanding customer experience. You’ll be a trusted advisor to clients, generating new business, conducting valuations, negotiating offers, and building long-term relationships that help you consistently exceed targets.

You’ll also actively identify cross-selling opportunities across financial services, solicitor referrals, and valuations, while supporting and mentoring junior team members to ensure our core values are lived and breathed every day.

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Key responsibilities

  • Proactively generate new business through outreach, referrals, networking, and relationship building
  • Conduct market appraisals and deliver accurate, compelling property valuations that convert into instructions
  • Negotiate offers and manage sales and lettings transactions from instruction through to completion
  • Build and maintain strong relationships with buyers, sellers, landlords, and tenants to drive repeat business
  • Identify and maximise cross-selling opportunities, including mortgage advice, solicitor referrals, valuations, and wider Castles network opportunities
  • Stay up to date with local property trends, pricing, and relevant legislation
  • Support Associates in achieving and exceeding individual and team sales targets
  • Maintain and grow an up-to-date database of active buyers, matching them to suitable properties and conducting viewings
  • Ensure all sales processes, listings, and outbound marketing meet compliance, regulatory, and quality standards
  • Work closely with the marketing team to promote properties and services across digital, social, print, and local events
  • Support community engagement initiatives to enhance brand visibility and local presence
  • Mentor and support junior team members, helping them develop and succeed
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What we're looking for

  • At least 1 year’s proven experience within the estate agency industry, delivering strong results and exceptional customer experiences
  • Results-driven mindset with the ability to motivate, inspire, and support others
  • Strong valuation and negotiation skills, with confidence converting appraisals into instructions
  • Solid understanding of the property market and legal requirements involved in transactions
  • Proven experience in sales, business development, and achieving performance targets
  • Excellent communication and interpersonal skills, with a natural ability to build trust and rapport
  • Highly organised, with the ability to manage multiple priorities effectively
  • A collaborative team player who acts with integrity at all times
  • A genuine desire to deliver an outstanding experience for every client, every time
  • Full driving licence and own vehicle
  • Experience using Reapit or similar industry CRM systems (desirable)
  • Knowledge of the mid-to-high value homes market (desirable)
  • Relevant estate agency or property qualifications (advantageous)
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